Trends GH News Website

The client

Trends GH is a Ghanaian digital media outlet publishing breaking news and trending stories on politics, entertainment and social media.

The problem

News that trends one hour is old the next. Trends GH needed a website that publishes quickly, stays fast when traffic spikes on a popular story, works well for readers on smartphones, and helps readers find the categories they follow.

Our approach

We researched how readers move through news content, designed categorised feeds and a mobile-first layout, and built the website with caching, image optimisation and integrations that help keep content fresh. Search-engine best practices and meta-tagging were built in from the start.

How our approach solved it

Problem 1

Breaking and trending stories lose value if they are slow to publish.

How we solved it

API integrations that support timely content updates, so new stories go live quickly.

Problem 2

Traffic spikes on popular stories can slow a news site down.

How we solved it

Caching and image optimisation for fast page loads.

Problem 3

Most readers follow the news on their phones.

How we solved it

A mobile-first layout optimised for reading on smartphones.

Problem 4

Readers follow particular topics and need to find them quickly.

How we solved it

Categorised feeds with dedicated sections for politics, entertainment and trends.

Problem 5

Stories have to be found through search to reach new readers.

How we solved it

A search-friendly structure and meta-tagging, built in from the start.

What we delivered

Categorised feeds. Dedicated sections for politics, entertainment and trends.
Mobile-first design. A layout optimised for readers on smartphones.
Integrations. API integrations that support timely content updates.
Performance. Caching and image optimisation for fast page loads.
SEO foundations. Search-friendly structure and meta-tagging.