WhatsApp automation & bulk messaging
Serve and reach customers on WhatsApp, automatically
Your customers already message you on WhatsApp. We set up WhatsApp Business automation — instant replies, guided menus, order and appointment updates, and opt-in broadcasts — plus bulk SMS, so you respond faster without hiring more staff.
WhatsApp Automation in short
WhatsApp automation uses the WhatsApp Business Platform to answer, route and follow up conversations automatically, and to send approved messages to customers who have opted in. Bulk messaging sends announcements, reminders and promotions to many contacts at once through WhatsApp or SMS, within each channel's rules.
The problem
What this solves
- You answer the same questions about prices, hours and locations all day.
- Messages arrive after hours and customers wait until morning for a reply.
- Orders, bookings and payment confirmations are tracked by hand in chats.
- Announcements are sent one contact at a time, or not at all.
The fit
Who it is for
- Retailers and restaurants taking orders by chat
- Clinics, salons and service businesses managing appointments
- Schools, churches and associations communicating with members
- NGOs and campaigns reaching communities at scale
What we can build for you
Instant replies and menus
Greeting messages, quick answers and guided menus that resolve common questions in seconds.
Chatbots and assistants
Conversation flows, optionally AI-assisted, that collect details and hand over to staff when needed.
Order and booking updates
Automatic confirmations, reminders and status updates connected to your systems.
Opt-in broadcasts
Approved message templates sent to customers who have agreed to hear from you.
Bulk SMS
SMS campaigns and alerts for reaching customers who are not on WhatsApp.
Shared team inbox
Several staff answering one business number, with conversation history kept together.
Deliverables
What you receive
- WhatsApp Business Platform set-up
- Message templates for approval
- Conversation flows and menus
- Integration with your systems
- Opt-in and opt-out handling
- Bulk SMS set-up
- Reporting on messages and responses
- Staff training
Process
How a WhatsApp Automation project runs
- 01
Plan the conversations
We list the questions and updates that take the most time, and design flows that answer them.
- 02
Set up and connect
We configure the WhatsApp Business Platform, templates and integrations with your tools.
- 03
Test and launch
We test every path, train your team on handover, and launch to customers.
- 04
Review and improve
We review conversation data and refine flows so more questions are answered first time.
Questions about WhatsApp Automation
Is bulk messaging on WhatsApp allowed?
Yes, through the official WhatsApp Business Platform, using message templates sent to people who have opted in. Sending unsolicited messages breaks WhatsApp's rules and can get your number restricted, so we set up proper opt-in and opt-out handling.
Can I keep using my current business number?
Usually yes. Depending on how it is set up, there can be limits on using the same number in the WhatsApp Business app alongside the platform, so we explain the options for your number before anything is migrated.
Are there running costs?
Meta charges per conversation or message on the WhatsApp Business Platform, and SMS providers charge per message. We explain the expected costs for your volumes before you commit.
Can it connect to my website or booking system?
Yes. Automations can send confirmations and reminders from your website, booking or order system.
Industries we apply this to
Further reading
Let us take routine messages off your team's plate.
Tell us about your organisation and what you want to achieve. We will reply with honest advice and a sensible next step.