Free consultation: practical advice on your website, systems or automation. Free business consultation. Book a call
Insights
Plain-English advice on websites, software, AI, eCommerce and security from the Phoot Technologies team.
Software Development
Native vs cross-platform vs PWA compared: performance, cost drivers, offline use, device features and app store distribution, so you can choose with confidence.
Custom software vs off-the-shelf: compare total cost of ownership, fit, integration and ownership, and see when SaaS, bespoke or a hybrid makes sense.
Is your website compliant with Ghana's Data Protection Act? A practical guide to DPC registration, privacy notices, cookies, contact forms, security and rights.
A practical website maintenance checklist: weekly, monthly and quarterly tasks for updates, backups, security, uptime, speed, broken links and content.
How to accept Mobile Money payments on your website in Ghana: choosing a gateway, how MoMo checkout works, the documents you need and security basics.
Practical AI uses for small businesses in Ghana: chatbots, document processing, content drafting, forecasting and automation, plus the risks and how to start.
WhatsApp Business app vs API compared: features, limits, multi-agent support, automation, Meta's per-message pricing and opt-in rules, so you choose right.
Typical website design costs in Ghana: GHS 2,500–5,000 for a basic site, GHS 5,000–12,000 for a business site, GHS 8,000–25,000+ for eCommerce, plus running costs.
Ten web development trends shaping 2025, from AI features and progressive web apps to voice search, headless architecture and tighter security.
The web development trends that shaped 2024: progressive web apps, AI chatbots, voice search, dark mode, motion UI, serverless architecture and stronger security.
Slow pages, poor mobile layouts, weak search visibility and outdated design: ten warning signs that your business website is costing you customers.
How AI is changing the way software is written, tested and deployed, from code assistance and automated testing to predictive analytics and smarter user experiences.
Why shoppers are moving to mobile, and what a good mobile shopping app needs: fast checkout, secure payments, personalisation and push notifications.
What multi-factor authentication is, how it stops most account takeovers, and how to roll it out across your business email, cloud and finance accounts.
Practical steps to speed up and stabilise a home or office Wi-Fi network: router placement, channels, firmware, security and when to upgrade equipment.
A beginner's guide to data analytics for business: the four types of analytics, the basic process, useful tools and how to start making decisions from your data.
A practical comparison of popular AI image generators and AI photo editors in 2025, with the features to look for when choosing one for your business.
How artificial intelligence is being applied to diagnosis, personalised treatment, hospital administration and remote monitoring, and the ethical questions it raises.
Progressive web apps work offline, load fast, update automatically and run on every device from one codebase. Five reasons businesses choose PWAs.
Ask us directly. If it is useful to other business owners too, we may turn the answer into a guide.