Social Media Content Calendar Generator

How the calendar is built

You choose how many times a week you post on each platform, and the generator spreads those posts evenly across every week: three posts a week land roughly every other day, and platforms are staggered so they do not all start on the same day. Treat the days as a starting point and move posts to when your audience is most active, which each platform’s insights show.

Each post gets a content pillar (a theme), a format and an idea. Pillars rotate so each gets a fair share. Formats rotate too, weighted by your objectives:

Objective	Formats it favours
Awareness	Short video, carousel, educational
Engagement	Poll or question, story, carousel, live
Leads	Educational, live, testimonial
Sales	Testimonial, short video, carousel
Community	Behind the scenes, live, poll or question, story

Promotional posts are capped: at most one in five when sales is an objective, one in seven for leads, and one in ten otherwise. Most posts should give people a reason to follow you, so offers land better when they appear.

Ghana’s public holidays and commemorative days

Public holidays come from the Public Holidays and Commemorative Days Act, 2001 (Act 601) as amended, and the Ministry of the Interior publishes the list each year. The list changed recently: compared with the Ministry’s 2024 list, the 2026 list makes Republic Day (1 July) a public holiday again, names 21 September Founders’ Day, adds Shaqq Day (the day after Eid al-Fitr), and no longer includes 4 August. African Union Day (25 May) is a commemorative day: marked, but not a holiday.

Holidays are not always observed on their date. In 2026 the President declared Friday 3 July a public holiday for Republic Day, which fell on a Wednesday, and Boxing Day is observed on Monday 28 December. The calendar shows the observed day where the Ministry has announced one. For years whose list we have not yet checked, it shows the date and asks you to confirm the day.

Eid al-Fitr, Shaqq Day and Eid al-Adha have no fixed date: the Ministry says the dates are provided by the Office of the Chief Imam during the year. The calendar lists them as “date to be announced” and only places them once announced.

Planning campaigns around holidays

Each holiday or marketing day in your calendar comes with a campaign idea and a date to start preparing: a week ahead for most days, and three weeks ahead for Christmas and Black Friday. A few principles help:

• Match the tone to the day. Religious holidays call for a respectful greeting rather than a hard sell.
• Share opening hours. A simple post about holiday hours is useful and often well received.
• Get permission. Testimonials, customer photos and stories need the person’s consent.
• Make offers clear. State the dates, terms and how to order, and make sure stock and delivery can cope.

Using your calendar

Download the CSV to work on it in a spreadsheet with your team, or the .ics file to see each post in your calendar app. Then write captions with the AI content generator, size images with the social media image resizer, tag links with the UTM builder, and measure results with the engagement rate calculator.

If you would rather hand it over, our digital marketing team plans and runs social media for businesses, and we set up WhatsApp automation and messaging for campaigns that reach customers directly.