eCommerce Platform Comparison for Ghana

How the comparison works

Each of your answers sets how much a criterion counts, from 0 (does not matter to you) to 3 (matters most). For example, Mobile Money counts 3 if you say it is essential and 0 if you do not need it. The technical skills needed count 3 if your team has none and will run the store itself. Each platform then gets a fit for every criterion from its profile: 1 for a good fit, 0.5 or 0.75 for a partial fit, 0.25 for a weak fit, and 0 for a poor fit or a value we could not verify.

Score = the sum of (weight × fit), divided by the sum of the weights, shown out of 100.

Scalability is shown but not scored, because the only figures available are the providers’ own statements. A platform with “Not verified” values may still do what you need. It means the provider’s pages did not say so when we checked, so ask the provider.

The criteria

• Payments in Ghana: whether the provider’s own pages state Mobile Money for Ghana, or only that a Ghana payment provider is available. Paystack says its Mobile Money channel is available in Ghana (MTN, AirtelTigo and Telecel), and Hubtel’s Online Checkout accepts Mobile Money, cards and GHQR.
• Cost model: a subscription, free software plus hosting, a free plan with paid upgrades, or a one-off project. Prices are not copied, so check each pricing page.
• Technical skill and setup effort: hosted builders such as Shopify, Wix and Qalleo say no coding is needed. WooCommerce needs WordPress on hosting that meets its server requirements. A custom store is built for you as a project.
• Hosting, customisation and integrations: who runs the hosting, how far you can change the design and features, and whether there is an app or extension marketplace.
• Multi-currency and inventory: whether prices can be shown in several currencies, and how stock is tracked. Several multi-currency features depend on payment products that are not offered in Ghana.
• Ownership and portability: whether you can export your products, customers and orders if you move.

Reading your result

Look at the criteria with the highest weights first. A small difference in score matters less than a “poor fit” on something you marked essential. Then open the platform’s profile and follow the links to confirm the details. Once you have a shortlist, use the eCommerce profit calculator and enter each platform’s subscription and fees as costs. The online store readiness checker covers everything else you need before launch.

About the custom-built option

Phoot Technologies publishes this tool, and the custom-built profile describes our own eCommerce website service from our published pages. It is scored with the same rules as every other option. If an off-the-shelf platform fits your answers better, it will rank higher.